I was thoroughly underwhelmed by BMW's latest concept on show at the Auckland Museum today.
It has similar hybrid technology but a lower all-electric range than a Chevrolet Volt, yet it costs $270,000 USD more.
Or think of it as an all-electric Tesla Roadster, but with less range, less power, less acceleration, less style, less reliability - but with higher emissions, and at twice the price.
The styling is a personal thing, but I found it too weird to gain mass-acceptance. Perhaps thankfully, the finished product will look completely different.
Still, God only knows what market this car is aimed at. Even so, by 2014 (when this vehicle is ready for production) the competition will have soared ahead with more practical, long-range all-electric vehicles.
For example, the Tesla Model S is a visual masterpiece with an all electric range of 300 miles (482 kilometres) - and full-scale production starts in just 11 months.
You'd better think fast BMW.
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