Tuesday, December 20, 2011

2011 Ferrari World Design Contest





Ferrari named a zero-emission hydrogen-powered supercar, penned by design students in South Korea, the winning entry for its World Design Contest 2011. The elaborate ceremony, held at Ferrari headquarters in Maranello, Italy, had the high-octane energy of an auto show, along with the pomp and production value you’d expect from the Oscars. Nearly lost amidst videos of Ferrari race cars—and a cameo appearance by the automaker’s current Formula 1 ace, Fernando Alonso—the Eternita “hyper-car,” to use Ferrari’s terminology, fused a lightweight 2-passenger body with a powertrain as cutting edge as the car’s wild exterior.

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